Play Right: "Up & Active" Toy Trends Perfect for Summer
Early this year, the Toy Industry Association announced its top trends at the New York Toy Fair, and New Jammies was happy to see popularity of the “Up & Active” theme.
“With more room for innovation and a greater willingness to take risks, toymakers are pulling out all the stops to create highly ground-breaking products, reinvent play patterns, and refresh classic brands with cutting-edge technologies and exciting new licenses,” says Adrienne Appell, a trend expert at TIA. “Best of all, these toys build children’s developmental skills through collaborative, hands-on, and imaginative play.”
Collectible toys were also among the hot forecasted trends, which help children develop lifelong skills, including social skills (when negotiating and trading with friends), organization skills (as they maintain their collections), and perseverance (not giving up on the “hunt”), according to the Toy Industry Association.
The “Up & Active” category features toys to encourage kids to get up and move – both indoors and outdoors.
“The latest active toys not only motivate kids to burn off excess energy, they are also engaging for the whole family and are more seamlessly integrated into other types of play,” says the Toy Industry Association. “This trend includes tech toys that weave in active components, classic outdoor ride-ons, traditional games that incorporate physical activity, and digital toys that foster face-to-face play.”
The Toy Industry Association notes that toys which encourage kids to move are a part of a larger health-and-wellness trend that spans multiple industries.
“We see consumers making healthy lifestyle choices, such as fresh fruits and vegetables, athleisure, wearable devices, and natural-looking beauty options, so I believe the outdoor and sports toys trend will continue into the near future as well,” says Juli Lennett, NPD’s senior vice president and U.S. toys industry analyst.
Toy companies are launching toys and games designed to motivate kids to move – both indoors and outdoors – particularly as they respond to the demands of millennial parents seeking more engaging toys for their kids, such as offering educational or more active play, says the Association.
“Toys that encourage kids to get up and move are on both kids’ and parents’ wish lists,” says Adrienne Appell, TIA trend expert. “It’s not just classic outdoor toys that are popular; we are seeing toy companies innovate with tech toys that weave in active components, educational toys that incorporate physical activity, new exciting ride-ons, and traditional games that require kids to move around in order to play.”
One toy that help kids enjoy the Great Outdoors is the Regatta Swing. The nautical -themed swing is developed exclusively for Magic Cabin, which specializes in open-ended, nature-inspired toys and crafts to nurture children’s innate sense of wonder and curiosity. The swing, for ages 3–6 and older, holds up to 200 pounds and features an innovative design to sits two sailors on two heavy-duty mesh seats. The mesh bottom means water won’t get trapped inside while not in use. The simple concept of the bowline knot creates a secure hanging apparatus of adjustable height that’s easy to use.
New Jammies’ Pirates collection of PJs, which can double as comfy play wear to stay cool in the summer, would be a fun addition to this imagination-building play. Sailboat n’Waves would also be cute to rock in the Regatta Swing.
Antsy Pants’ line of Build and Play kits are designed to let kids’ imaginations run wild and get kids and families creating, imagining and building together. With each product purchased, sold exclusively at Target, Antsy Pants helps support KaBOOM!, a national nonprofit dedicated to ensuring all kids get a childhood filled with the balanced and active play they need to thrive.
“Antsy Pants will make a donation to KaBOOM! for each product purchased, and is projected to give more than $150,000 in the first year to build playgrounds for kids across America,” says the product’s website.
The Antsy Pants Build and Play Obstacle Course gets the whole family moving with toss rings, jump hurdles and a race to the finish for fun-and-friendly competition. The easy-to-build Obstacle Course Kit comes with an agility ring course, start and finish flags, adjustable height hurdles, and weave pole course. No tools necessary!
New Jammies’ Star Spangled collection would be a patriotic, America-themed way to celebrate the Fourth of July while running through the Obstacle Course this summer.
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New Jammies was born as an environmentally responsible company offering 100% certified organic cotton and flame retardant-free children’s pajamas. Learn more at newjammies.com.